AMARIMA

Designing resonant, felt experience

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Four divisions

We're the way you differentiate, your secret sauce.

Cutting edge end-to-end experiential design and intelligence for hospitality, travel, and lifestyle brands.

Partners

  • PIF Saudi Arabia
  • BCD Travel
  • Gucci
  • Les Roches
  • Experience Lab
  • Samsung
  • Amazon
  • Marriott
  • Adidas
  • Nike
  • + Family Offices

Projects

Here’s what we’re working on.

  • Experiential audit for hiking experience company in Patagonia
  • Experience AOR for luxury hotel brand
  • Strategic consulting around the future of coworking for a coworking space
  • Custom scent design
  • Reporting on hospitality trends for Q3/Q4 2026 in London
  • Experience strategy for boutique hotel group in the Americas
  • UHNW client service strategy
  • Personal brand and styling for family office members
  • Experiential audit for a five properties of an ultra luxury hotel brand in Saudi
  • Ongoing consulting for a family office with a real estate portfolio in six countries
  • Sculptures for Art Basel
  • Up-and-coming artist discovery
  • Market research & customer segmentation for new hotel group
  • Designing bespoke sauna aufguss rituals for luxury bathhouse
  • Art consulting for luxury hotel property in Spain
  • Sound library creation
  • Building a psychometric exam for leaders in hospitality globally
  • Concept creation for a new hotel
  • Fashion retail experience environment design and build out
  • Music curation for hotel
  • Report on making B2B events more engaging through behavioral psychology
  • Strategizing a retail experience for a luxury vintage store in Qatar
  • Sculpture commission for a home in Malaga
  • Bespoke playlist design
  • Competitors analysis
  • Designing a top-secret executive leadership board meeting in Barcelona
  • Custom lighting design for a hotel group
  • Research on the history of music in hotel environments
  • Training an AI to help design human experiences
  • Repositioning strategy for a historical beloved brand
  • The coffee table that everyone asks about
  • Interviewing top theologians about what we can learn from religion for community building
  • 3-day strategy sprint for one of the world’s top experiential labs in Switzerland
  • Representing Jenna Mari
  • Coffee Club Barcelona
  • Ultra-luxury trip planning for a couple traveling to CDMX
  • Design object identification and curation for residences

Who We Are

Talk with us in real time. Say hi.

Portrait of Jenna Mari Matecki

Jenna Mari Matecki

Founder. Chief of Experiences. Strategist creating new kinds of resonance.

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Portrait of Jon Blud

Jon Blud

Head of Forms. Creative Director with over a decade world-building for film & TV.

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Announcing soon

Head of Labs. R&D innovating the future of experience.

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